Google Panda is one of the biggest updates of Google algorithm. It evaluates the website based on its content. Pages with high-quality content fetch high rankings. Google Panda has no tolerance for untrustworthy and unhelpful content. Low-quality and duplicate content will also get passed off by the algorithm.
To make your website “Google Panda ready”, you must overhaul the entire content’ quality and keep it original.
Google Penguin update evaluates websites for their link profiles. It checks if bank links are contextually placed and come from trustworthy sources.
Dubious links from suspicious sources will tend to trigger off Penguin and negatively impact your page rankings. Other factors that trigger Penguin are buying links, low link quality, lack of diverse text,and keyword stuffing. To counter Google Penguin, you must remove all the bad backlinks from the website and correct the erroneous ones.
RankBrain is a machine learning artificial intelligence system by Google that is used to process search results. Through Rank Brain, Google algorithm sorts through billions of pages to find the ones most relevant to the particular query.
For RankBrain to produce effective results, Google feeds it data from various sources. The algorithm picks up the data, teaches itself and calculates multiple signals to match various results. These calculations influence search engine rankings (SERP) of the web pages.
Google recently introduced one of its largest search systems, BERT which is expected to impact organic rankings and about 10% of the search queries. BERT is a machine learning, natural language processing framework which can understand conversational search better.
It can understand the critical nuances of the search words to match the queries to the results better. Optimizing for google all google algorithms is the biggest challenge for all digital marketing agency dubai
Google keeps changing its algorithms frequently and if companies do not keep up, it can significantly impact their webpage rankings in the following manner:
No one likes a Google penalty. Smart Google updates such as Panda and Penguin are algorithms or quality standards that Google expects the web pages to adhere to and rewards them for the same. A penalty is when your website is on the wrong side of these algorithms.
But do not panic. You can count our SEO company in Saudi Arabia KSA us to offer you the best Google Penalty Recovery services. Our SEO services in Saudi Arabia KSA help your webpage to navigate the complex Google landscape seamlessly.
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