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Why Brandstory for your SMM ?

Our social media marketing company in dubai uae not only set goals for social media management but help companies work towards it.

We help define both short term and long-term goals. We design techniques for Social media content management that can bring in greater audience engagement and improved outreach.

The next step in your social media action plan will be based on the current business situation, and long-term marketing targets. Out social media strategy team helps scale your social media activities seamlessly.

SMM Services in Dubai

Our social media marketing services in Dubai MENA take care of all the online marketing needs of your business.

Attract your audience - Our SMM services include effective techniques to identify and target your ideal audience.

Engage the audience - Interesting, quirky and relevant posts are offered to engage and connect with the audience.

Grow the audience- Once the audience is cultivated, larger numbers can be achieved through smart and timely management of your social media channels.

Drive Sales- Engagement of a larger audience means more visibility for the business and more leads. This directly contributes to a revenue boost to the business.

Choosing the right Social Media Marketing Agency in Dubai


A wrong choice of the social media agency to manage your services results in wastage of money and growth opportunities. There are several social media marketing agencies in Dubai but there are some factors that go into choosing the right social media agency. Our SMM services company in Dubai takes care of the following:

• Our social media management in dubai MENA understand your company aims and objectives thoroughly.

• Our social media marketing services dubai middle east is specifically a social media marketing company and not a digital or content marketing company that offer social media services.

• Our social media marketing services in dubai United Arab Emirates boasts of enough reviews, proof of concepts and case studies about us that can influence your final decision.

• At our social media marketing dubai, we are always ready to offer clear cut strategic inputs to your social media campaign. Our SMM consultants in Dubai create the strategy, execute strategy and keep on modifying it until it works.

Social Media Agency in Dubai

Developing a strong relationship with your audience is the primary motive of social media marketing. Once a reliable and trusted connection is built with your customers, they are more likely to business with you. This can happen through likes, and comments on social media platforms.

The more exposure your brand or product gets, organic traffic begins to find its way to your website. We develop strong social media campaigns and target ads to increase website visitors and conversions.

Our Social media marketing services will help increase word of mouth and referrals from your growing followers. Your followers will match the demographics and behaviours of your typical customers.

The crucial element of our social media services is the continuous monitoring of the social media pages of our customers. We monitor all comments, messages, reviews and respond as soon as possible. Daily management and optimisation of social media pages is required to grow your social media channel.

Benefits of BrandStory Social Media

Effectively Direct Traffic

Our Social media channels help to gain easy access to target audience efficiently. You can communicate with your audience through location by Geo-Targeting Social media platforms like Facebook and Twitter have tools to communicate with the users irrespective of their location by setting the location features as desired.

Ease of learning about your Customers

The golden rule of marketing hasn’t changed in decades which says “Know your Customer”. Understanding the needs of your niche audience is required to update social media campaigns. Through social media listening software such as HootSuite, we help you learn the complete demographic of your visitor and design your social media marketing campaign.

Gain Huge Volume of Customers

SMM is probably the simplest route to reaching more number of customers. Thousands of people are on one form of social media or another at a given point of time. Brandstory social media agency dubai helps you to leverage on this online presence 24/7.

Get Immediate Feedback

In this current digital world, where everything needs to be “instant”, online marketing is not far behind. Through social media, you can brief your product, service, and interact with potential clients. You can get instantaneous feedback from them and address any issues or complaints right away.

Track your Competitors

Social media has shrunk the marketing world. You have easy access to the profiles of your competitors, their services, rates, new releases and so on. This can keep your team updated about the market trends and become more proactive.

Improve your website’s Ranking in Google

Greater the number of visitors to your website, higher the ranking of your page on Google. After SEO, our Social Media marketing campaigns create a powerful profile for you that can open doors to catching the attention of more customers and diverting them to your website.

Leverage on sharing facility of Social Media

Our social media advertising agency dubai offers its users information sharing facility in just one click. Be it content, posts, ads, or video, you can reach your customers in the minimum possible time through the user-friendly features of social media platforms

Lower Cost

The most attractive benefit of social media marketing is the low cost compared to other avenues. We can show you how in about 6 hours a day of social media marketing, you can market your brands and see highly positive results in terms of response.

Strengthen relations with Customers

Your social media profile eventually becomes your identity and a bridge to stay connected with your current customers. Your business profiles on a platform such as LinkedIn is a great way to keep you in touch with your prospects. Through a variety of social media platforms, a long-lasting relationship is created with your customers.

Improve Brand Recognition

There is no use of building a valuable brand if it is not known to anyone. Your hardwork getting appreciated by others is a great morale booster. Our social media channels are a window to the voice of your brand and an opportunity to get the audience familiar with it. The more social media websites your business profile is visible, greater the trust you build.

Escalate Inbound Traffic

Social media provides not one but plenty to avenues to raise your inbound traffic to your website or business profile. Social media sites such as Facebook, LinkedIn, Twitter and Pinterest have proven to be the top sources of inbound traffic in the last few years. We help you to leverage on these mediums

Improve Conversion Rates

A recent research has shown that social media offers over 100% lead rate compared to outbound marketing. The “human” factor of SMM has helped to communicate with other humans on a personal level and improve conversion rates on inbound traffic.

More Opportunity to Convert

Anything and everything you share on your social media page is going to gain attention and followers old or new right from images, videos, blog posts, and so on. Every interaction is an opportunity for conversion and every visitor is a prospective customer

Boost Brand’s Image

The greater the interaction with your customers on social media, the greater the faith in your brand is instilled. Visitors who appreciate your services or have complaints can communicate it to you quickly so that you can take instant action. These actions boost the image of the brand in a positive way and customers will understand the genuineness of the brand.

Social Media Marketing Company in Dubai

In a nutshell, a social media marketing company is an agency that provides several social media services to businesses that do not have the resources to manage their online presence. Services of our social media marketing company Dubai

include social media content creation, selection of the most effective online distribution channels and running social media ad campaigns on social media platforms such as Facebook and Twitter.

They will create a comprehensive strategy incorporating innovative and current social and inbound marketing technologies. Their strategy will target customer profiles based on information received from audience insights across various channels.

Why do businesses need to choose a social media marketing agency in Dubai?

Launching a social media marketing campaign or community management, especially on a large scale may be daunting for businesses in terms of knowledge and resources. This is where social media marketing companies can help through their expertise and social media skills.

The Dubai population is largely internet savvy and social media literate. Over 80% of the people in Dubai own a smartphone. Due to such high levels of digital engagement in Facebook, Instagram, YouTube and LinkedIn. Every small and medium-size business in Dubai can establish an online presence through social media platforms. These businesses can choose the top social media marketing company in Dubai for their SMM needs and reach out to their target audience.

Businesses must choose one of the best social media marketing company in Dubai for the following reasons:

Shift Focus on running the business

Allocating resources, setting up and training a marketing team in-house will demand plenty of resources and time of the top management. Outsourcing the social media management to external social media agencies takes the burden off the company so that they can divert their attention on critical aspects of the business.

Reduce overall marketing costs

When you compare the costs incurred from hiring a social media marketing agency in Dubai Vs. in-house operations, an agency will cost much less over time. SMM companies are independent service providers, not in the company payroll reducing the recurring costs of salaries and other benefits. Furthermore, SMM companies use several tools for keyword research, analytics and so on. The costs of implementing these tools can be quite high for small and medium-sized businesses. Reputed SMM companies in Dubai come equipped with these tools removing the need to get them.

Benefits of working with our experts

Social media campaigns need time and consideration before implementation. Our SMM company in Dubai has a team of qualified social media experts who have experience of working in many projects in the past. We will create detailed and personalized SEO and social media strategies aligning with the business goals.

Get out-of-the-box ideas

The primary goal of availing the services of an SMM company in Dubai is to get a fresh perspective on some of the existing online marketing techniques adopted by the business. They will assess the current efforts and come up with new ideas after conducting detailed consumer research.

Scalability

A good SMM company in Dubai adapts to the business needs as it grows or reduces incapacity. In the case of an in-house team, there will be a need to increase team size and add resources to support growth. But with a marketing company, there will be no such constraint. Good SMM companies are flexible and have several packages and plan to accommodate any business size.

Measurable Results

With so many social media marketing techniques in the digital landscape, it is difficult for businesses to understand which can generate revenue. An SMM company in Dubai adopts KPI's (Key Performance Indicators) to determine which marketing campaigns are effective for achieving the set objectives. They also identify key metrics and generate reports to measure the campaign reach on each social media channel and gauge its success rate. Social media marketing is highly measurable than traditional media

brandstory

Social Media Marketing Services in Dubai

The SMM process we follow at Brandstory social media marketing company dubai involves the following steps:

Identify the marketing problem

Our team of experts do a review and analysis of the current online marketing strategies of the business, loopholes and areas that need improvement.

Set the marketing objective

Our social media specialists will work with you to discuss what you wish to achieve through social media marketing efforts. Do we need to increase brand awareness, sales, or connect with the target audience? We set objectives that are specific, measurable, achievable, realistic and time-bound.

Social Media Audit

Once our goals are set, the next step is to audit and analyse the current social media presence to understand the brand position. This includes analysing what social media platforms you are active on, how many followers are there for the brand, which platform generates maximum revenue and so on.

Develop and Refine Brand

From the data collected, we investigate reasons why the social media campaigns are failing and what are the flaws in the brand strategy. We then discuss the techniques for optimizing your brand in the long run.

Social Media Marketing Channels

The next step of our SMM process is deciding your social media platforms. The factors we consider before making the decision are:

  • Which platforms does the target audience visit the most?
  • Do you have the resources to advertise on top social media platforms?
  • How much time can be devoted to each platform on a weekly basis

Curate and Create Content

Next, our team works on creating compelling content for social media channels. We focus on curating content that is entertaining, engaging, that creates awareness and that has some offers and promotions to woo customers.

Manage Community and Influencers

We work to identify the key influencers for your brand by monitoring their activity on social media. Influencers can be rated based on the impact of the person on your brand, the reach of the individual and his actionability or willingness to share your content.

Measure and Quantify

We determine simple metrics to measure the success of social media marketing plans. The key success metrics will depend on many factors such as traffic to the website, reach, conversions to name a few. The metrics we choose will be aligned with your digital marketing goals.

Execute and Manage Plan

Once all the factors are in place, our social media marketing team in Dubai goes about implementing the marketing plan. Relevant content is posted on the chosen social media platforms regularly. Social media activity is continuously tracked and analysed to determine its success and ability to attract the audience.

Benefits of Social Media Marketing

The key benefits of leveraging on social media marketing services by businesses are:

1) Increase Website Traffic and Boost Conversion

Social media marketing drives more visitors to your website. More visitors mean more leads and greater conversions. Each piece of engaging content on social media creates an additional opportunity to be found online.

2) Build the brand

Social media offers brand a distinct personality. Social Media Marketing helps them communicate with the existing and potential customers through a unique identity. Maintaining this identity helps build trust between the audience and the brand.

Improving social media presence gradually raises awareness about your brand and makes it stay on top of the viewers minds. Social media platforms project your brand as a leading authority and a leader in the niche market.

3) Provide Personalized User Experiences

Through social media marketing campaigns, your brands can communicate with the audience on a personal level. They offer personalized experiences, real-time interactions, engaging conversations, receive and respond to feedback quickly.

4) Better Search Engine Rankings

Increased presence on social media platforms pushes more visitors back to your website. This means additional traffic for your webpage. A search engine optimized website that generates organic traffic through social media marketing improves the ranking of the site on search engines.

5) Targeted Advertising Opportunities

When the number of users on social media platforms increases, it means that the brand is reaching both steady and untapped audiences. Social media marketing helps to harness the potential of social media channels to reach out to a niche, target audience around the world and convert them to customers.

Social Media Marketing FAQ's in 2020

What are social media marketing services?

Social media marketing involves using social media channels to build a relationship with the target audience, create a brand image and also meet marketing goals. It includes posting pictures, videos, blog posts, viral content that would drum up audience interaction.

It helps drive traffic to the parent website, lead generation and conversions, brand awareness and improved customer service.

What are the latest trends in 2020 social media marketing?

Social media marketing trends are dynamic much like the medium itself. Brands need to reinvent marketing strategies to be relevant in the online realm. Stories have been a hit amongst audiences and the popularity wave may well cruise through 2020. These short snippets, polls, questionnaires are engaging and offer a means to connect with the audience.

Videos are one of the most shared contents on social media. For example, Facebook videos, compared to images, receive 135% more organic reach. Thus, video marketing will continue to dominate.

Adoption of AI-powered tools, in order to understand consumer behavior, create personalized content, localized targeting, will be the new normal.

Augmented and Virtual reality avenues are being explored to offer immersive experiences to audiences.

What is the most popular social media in 2020?

Facebook is the most popular social media website as of 2020, with 2.6 billion monthly active users around the world. It is also one of the popular social media in the UAE with a penetration rate of 79%, thus making it popular among businesses.

YouTube worldwide has around 2 billion monthly active users. In UAE, it is the top social media website with over 8.65 million users.

Instagram is one of the fastest-growing platforms owing to its visual appeal and story features.

Other popular social media platforms include Twitter, LinkedIn, Pinterest, Tumblr, WhatsApp, and Snapchat.

What is an example of social marketing?

If you are a clothing brand, specializing in ethnic wear, looking to market and sell your products on Instagram, engaging with established fashion bloggers and influencers in the ethnic fashion niche would be a good starting point. With this type of focused influencer marketing, your products are marketed towards your desired target audience.

Another example would be creating a hashtag around the new collection of shoes released and encouraging the audience to style and post their own pictures with the products, offering consumers to be a part of your marketing campaign.

The key here is to identify the target audience and then pick the correct social media channel to run your marketing campaign on.

How does social media marketing work?

Social media marketing is on the rise because the audience to which you want to market and sell your products and services is present on social media. According to Statista, almost half the population of the world is on social media platforms.

Social media optimization techniques such as creation of unique content which could be shared amongst the audience, use of analytical tools available, following optimal posting times lead to brand awareness, product promotion, and lead generation among others.

As a business, you get to research your target audience, understand their perspective, your competition and the marketplace. Creating a social media campaign with this knowledge can prove to be effective as you are targeting an audience who are already interested in your product or service.

Who needs Social Media Marketing?

If you are a startup, enterprise or a solo artist selling your creations, social media is for all businesses alike. One of the humbling factors of social media is that it provides an opportunity for brands, big or small, to reach their target audience.

According to Hubspot, 71% of consumers will refer to your brand if they have had a good social media experience. A Forbes report has shown social media posts made by brands influence 78% of the consumer purchases.

Thus, with the right social media marketing campaign reaching your targeting audience, acquisition, conversion and retention of consumers is an achievable marketing goal.

Can I choose social media marketing for small businesses?

Yes. If you are a small business with limited resources, then research which social media platforms will your business profit the most from and at the same time will fit your budgetary requirements. Instead of going all out, pick the top 2 or 3 platforms and understand how the medium works, devise strategies, focus on content, use automation tools and more.

If you are a new restaurant or caf in Dubai, then you could use social media techniques to build up a local presence in order to generate interest and increase foot traffic to your venture.

Which social media is best for marketing?

The best social media for your brand is dependent on the type of audience you want to target. Just because every brand has a Facebook page does not mean the same strategy will work for you. For example, if you are a small business with a target age group of 18 to 34 years, though Facebook would also be a good option, Instagram would work better for your brand.

Set clear priorities before selecting a social media platform. Be it brand awareness, consumer engagement, conversion, every social media has their pros and cons, run a marketing campaign which is tailored to your business goals and not because they are the norm in the industry.

What are the benefits of social media marketing?

Brand Awareness: Social media is an effective channel to introduce brand values you strive by. And also promote your products and services.

Improved Consumer Conversion: A potential user is more likely to become a buying consumer if they follow you on social media.

Improved Consumer Retention: Keeping consumers updated about new launches, promotions and offers, frequent posts are good engaging techniques.

Revenue Growth: Brand recognition, customer loyalty, better customer service all lead to increased sales and revenue for your business.

What is the best time to post on Facebook?

There have been various studies revolving around the best time to post on Facebook for optimal results with varying conclusions. The overall consensuses among these studies were:

  • Weekdays were high engagement days as compared to weekends.
  • Wednesday would be the best day to post over the weekday.
  • The time range between 11 AM to 5 PM received most engagement.

Again, the optimal time would differ depending on the target audience. One could use Facebook Insights to check when most of your followers are online or third-party tools to analyze optimal posting times.

Is Social Media Marketing a good career?

Social media marketing is here to stay as businesses continue to realize the potential it has to offer. There are businesses who have built their marketing strategies solely around social media. If you have a degree in marketing or communication (though not necessary) and are interested in social media, then there are several long term job opportunities you could consider.

Communication, creative mindset, analytical reasoning, technical knowhow of social media platforms are some of the skills required for social media marketing.

Do keep in mind this field is ever-evolving, continuous learning and keeping on top of industry trends are key areas which will help you succeed in this field.