Email Marketing is the backbone of digital marketing. With all the social media platforms rapidly evolving in order to become more personalized and cater to specific demographics in a particular way, email marketing already has an edge. It’s personalized and customer-focused approach is what puts it way ahead of other digital marketing tools.
Well, now that we have understood the benefits of email marketing services in dubai, the question arises which email marketing agency to choose for your company and how to determine the best fit.
Here are some of the parameters that you should evaluate before choosing your email marketing agency in dubai:
Identification of your goals: An organization needs to identify the goals it’s trying to achieve through email marketing and whether or not an agency fits into their vision. The strengths and assets of the agency need to be in sync with your goals.
Customer-Centric approach: The email marketing agency you pick for your marketing needs should be as customer-oriented and mindful of customer needs as your organization is. The kind of service and personal connection your agency establishes will go a long way in increasing your customer base.
Budget Cost-effectiveness is one of the primary benefits of email marketing services. Therefore, it’s important to analyze the cost involved and arrive at an optimum ROI figure and collaborate with an email marketing agency to suitably utilize the earmarked budget.
Let us take a look at why we need email marketing:
• Personalized content: It is a well-established fact that consumers respond much better to personalized and relevant messages. Email provides the opportunity to reach out to individuals, groups, and even organizations in a manner that is different from frequent social media barrages of information. Email marketing reaches out to people based on their preference patterns and subscription history, making the experience extremely relevant for the consumer.
• Convenience: Email Marketing in dubai is quite convenient; it’s easy to get started with and reach out to multiple people within a particular group by just a click of a button. It’s easy to access and has a convenient call-to-action mechanism embedded in the message.
• Return on Investment: Email marketing company in dubai provides an unparalleled return on investment. It involves little to no cost, it covers a wide range of customer base. In fact, as per the DMA, the ROI for email marketing services stands at around 43$ for every 1 $ spent.
• In-built Analytics: Analytics is fundamental to a successful campaign. Email marketing enables the companies to draws precise and valuable metrics, like delivery rates, click-to-deliver rates, open rate, and subscriber retention rates. These metrics are an insight into the customers' interests and usage patterns. It helps to narrow down the most responsive set of customers and build the second phase of marketing.
This is where we come in; we at Brandstory email marketing agency in dubai provide digital, design and development marketing solutions. We are one of the most prominent digital marketing agencies in Dubai. Our email marketing solutions are personalized and targeted at the most relevant group of consumers for your organization.
Here are some of the reasons why you should choose BrandStory as your email marketing agency:
Effective strategy is the fuel required for creating the best email marketing content. Therefore, we don’t just curate content for you; As the best email marketing service providers in dubai, we also extend extensive business strategy support. We brainstorm and liaise with your organization in order to produce the most relevant marketing content to strike a chord with your customers.
Any content is as good as the people behind its creation. Our In-house email marketing experts and dedicated team of people ensure that all the analytical metrics are constantly evaluated and incorporated into decision making and consequently reflected in the marketing content.
Personalization is the USP of email marketing. It is important to add a personal touch to content as it increases customer responsiveness. BrandStory email marketing company in dubai will go the extra mile to extensively collect and integrate customer-centric data. Our email marketing consultants in dubai will do research and understand customer requirements and tailor-make the email content accordingly.
One of the most common mistakes in email marketing is poorly designed content containing typos or irrelevant images. We make sure that the content is error-proof and has contextual content. Ensuring that there are no unwanted spelling, grammatical or contextual flaws.
Dubai has a distinct advantage when it comes to obtaining a diverse sample space. Being a place with multiple ethnicities and consumer-facing brands, the emai marketing agencies in dubai we gained extensive exposure to market behavior, consumer behavior and build a high understanding of the brand competitions and the latest market trends.
The best content is one that is both personal and well-designed from a technical perspective. The complete synchronization of the content with multiple devices, easy subscribe and unsubscribe buttons and smooth rendering of dynamic content is quite important in order to convey the message effectively and ensure a hassle-free consumer interaction.
Time management is an important aspect of marketing. The most suitable schedule time and date make a huge difference in how the customer perceives and responds to the content. The right time and occasion can make all the difference and trigger swift action as well.
Email marketing fails to accomplish its goals when companies bombard the prospective or eve existing customers with excessive promotional emails several times a day. It gets slotted as spam and serves no purpose. Our email marketing companies in dubai will ensure that the content is relevant to the user. Sending mails to wrong target groups can have a detrimental effect on the brand’s image
Call-to-action is the desired logical progression from the customer. The content should encourage the user to willingly respond and take the next step; this is where call-to-action comes in. The links, forms or any other response-capturing elements should be embedded in the mail. Basic sanity checks and working of the embedded links are also critical to an effective response.
Social media is an effective way to build your email list and engage your audience. Creation of CTA that leads to a landing page on Facebook, the creation of contests or giveaways or planting surveys on social media boosts the customer response
Email marketing strategies are more popular in 2020. Email Marketing is a digital marketing tool. It involves delivering promotional content to the target consumers via their email accounts. It is a personalized marketing mechanism for target customer groups. It is one of the most viable and widespread marketing tools employed by organizations across the globe. Both small and large scale business ventures utilize this tool to reach out to their customer base and provide an appropriate call-to-action methodology. The content also has appropriate images, surveys, sweepstakes, contests, and giveaways in order to make the promotional content appealing and contextual.
Email Marketing is one of the most personalized, relevant and context-oriented tools. It is budget-friendly and has a high return on investment. It is also extremely convenient and provides an extensive and comprehensive analytical range. The performance metrics enable you to build effective business strategies, make market and customer-centric decisions and re-design their existing campaigns. Emails enable the customers to respond immediately and interact with the business representatives. About 90% of the companies have reported high satisfaction with the performance of email marketing. The steep rise in performance has made it one of the most sought-after mechanisms.
Some of the techniques employed in 2020 email marketing include:
Reaching out to inactive subscribers
Segmentation and identification of the most appropriate target groups
Leverage social media
Device optimized most preferably for mobiles
Catchy Subject Line
Optimized Call-To Action
Appropriate and interesting visualizations
Some of the benefits of email marketing include:
Cost-effective and high Return on investment. It completely cuts down the need for huge steps or massive infrastructures dedicated to marketing and increase the convenience for both the marketer and the customer.
Personalized, reaches the target group of customers and is relevant for the reader.
It provides excellent analytical capabilities. This helps in keeping a check on which aspects of the campaign are doing well or need improvements and helps build effective business strategies.
Establishes a direct connection with the customer and improves interaction and swift response.
According to a study performed by McKinsey and Company, Email marketing campaigns are about 40% more effective than social media. According to another study performed by Campaign monitor in partnership with Ascend2 around 89% of the Companies and marketers consider their email marketing campaigns to be quite successful. The effectiveness of an email campaign can be ascertained from the following key performance indicators:
The number of email users is likely to grow up to 3 Billion by 2020. Digital marketing experts and analysts predict an unprecedented growth in the reach and effectiveness of email marketing.
Email marketing is an extremely cost-effective and budget-friendly marketing tool. It has a high return on investment and is a great choice for businesses across the spectrum. It requires no cost-intensive setups or infrastructures. It does not deploy any expensive mechanisms or require investments of any kind. Neither does it require any setup/infrastructure to be present at the customers’ end. Every $1 spent has a rough ROI of $33 in email marketing. This cost-effectiveness of this marketing tool has made it one of the most preferred forms of marketing for several organizations over multiple social media platforms.
The duration of an average email marketing campaign is usually a week (7 days). As per the trends populated, based on extensive research and data mining, different days of the week portray different levels of performance for email marketing. These trends help in deciding and optimizing individual strategies regarding schedules and time-management. For example, according to multiple studies done by the Monitor campaign, Tuesdays happen to have the highest open rates but simultaneously has a high unsubscribed rate. Likewise, Saturday does not perform particularly high on either of the two metrics. Similarly, the KPIs have been slotted according to various domains and business categories.