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- Digital Marketing
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Perf. Marketing
E-mail Marketing
PPC Services
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- Digital Marketing
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Perf. Marketing
- E-mail Marketing
- PPC Services
- Video Marketing
- Influencer Marketing
- Social Media
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- Pinterest Marketing
- TikTok Marketing
G Square Case Study
G Square wanted to reach Indians living in the UAE who dream of owning land back home. BrandStory built a targeted digital strategy to introduce the brand in Dubai and turn NRI interest into site visit and booking enquiries.
- Dubai Market Entry
- NRI Lead Generation
Initial Challenges
G Square was already a trusted name for plotted developments and villa projects in South India. Dubai was a new market for the brand. It wanted to reach NRIs in the UAE and sell its projects to them directly.
The goal was to build awareness among the right buyers and bring in genuine enquiries. The real challenge was earning the trust of buyers who would invest from another country, without seeing the land in person.
The Real Pain Points
No Presence in the UAE
G Square was unknown to NRI buyers in Dubai. Its name did not show up in local searches, and there was no content made for this audience. Buyers had little reason to trust a brand they had never heard of.
Low Enquiries from NRIs
Ads and pages were not built for NRI buyers. Messaging did not speak to their needs, such as safe investment, clear legal titles and remote buying. As a result, few quality leads came in.
Trust and Information Gaps
Buyers abroad could not easily check project details. Plot layouts, approvals, prices and locations were hard to find. Without clear proof, it was difficult for them to feel confident about buying.
Weak Social Media Reach
G Square had no social media strategy for the UAE. Content did not connect with NRI communities, and there was no regular posting or audience targeting. This limited reach and missed chances to build interest.
Our Solutions
Market Entry & Audience Strategy: We studied how NRIs in the UAE search for and choose property back home. We built buyer groups by home state, budget and investment goal. This shaped every message, ad and page we created for the Dubai launch.
PPC Campaign Management: We set up paid campaigns aimed at NRIs living in the UAE. Ads were targeted by location, interest and buyer intent. Each campaign led to a dedicated landing page for the project, with a simple enquiry form. Regular testing and tracking helped us cut wasted spend and improve lead quality.
Landing Pages & Search Visibility: We created project pages made for NRI buyers, with plot details, approvals, pricing and location highlights. We also improved meta titles, descriptions and internal linking, so buyers could find G Square when searching for South Indian plots and villas from Dubai.
Social Media Strategy: We built a content plan around project updates, buyer stories, and the process of buying remotely. Posts were made to connect with NRI communities in the UAE. Consistent posting and targeted campaigns helped the brand stay in front of the right buyers.
Case Study
G Square
Dubai Growth Results
- Achieved a 250% increase in website traffic from the UAE within 3 months of launch.
- A 160% increase in qualified NRI enquiries through targeted campaigns.
- 70% growth in social media engagement and steady lead flow from NRI communities in Dubai.
Brand & Search Growth
- The website now ranks for 30+ search queries like "plots in Bangalore for NRIs" and "villas in Chennai for NRIs".
- G Square is now recognized by NRI buyers in the UAE, with more site visit bookings coming from Dubai.
Client Review
“BrandStory helped us enter Dubai with confidence. We now reach NRI buyers who never knew our brand before, and the quality of our enquiries has improved a lot. They have been our digital marketing partner for the last 6 months.”
Services We Provided
- PPC Management
- SEO & Landing Pages
- Social Media Marketing
PPC Management for NRI Real Estate Leads
We launched hyper-targeted PPC campaigns aimed at NRI demographics in Dubai and the wider UAE, driving qualified leads with dedicated high-converting landing pages.
SEO & Landing Page Optimization
We built structured landing pages with clear plot layouts, legal approvals, transparent pricing, and optimized metadata to capture organic NRI search queries from the UAE.
Related Case Studies
Purvanka
42 Estate
Object 1
Social Media Marketing That Connects
We created targeted social media campaigns highlighting plotted development advantages, remote buying processes, and customer testimonials for UAE-based NRI communities.