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- Digital Marketing
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Perf. Marketing
E-mail Marketing
PPC Services
Video Marketing
Influencer Marketing- Social Media
Facebook Marketing
Instagram Marketing
Twitter Marketing
Pinterest Marketing
TikTok Marketing
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- Digital Marketing
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Perf. Marketing
- E-mail Marketing
- PPC Services
- Video Marketing
- Influencer Marketing
- Social Media
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- Pinterest Marketing
- TikTok Marketing
42 Estate Case Study
42 Estate was entering a market where buyers compare dozens of developers before they ever call. BrandStory shaped a brand identity that stands apart, a website that presents each property clearly, and a social media presence that keeps the brand in front of the right buyers.
- Brand Identity
- Website & Social Media
Initial Challenges
42 Estate was a new name in a market full of established developers. It needed an identity buyers could recognize and a digital presence that felt credible from the first visit.
The goal was to build a brand that stood out and gave buyers a clear reason to trust it. The real challenge was making the brand, website and social media all present its properties with the same quality and consistency.
The Real Pain Points
Unclear Brand Identity
42 Estate had no defined brand identity. The logo, colors and messaging were inconsistent, so buyers could not tell what the company stood for. Without a strong first impression, it was hard to build trust or stand out from other developers.
Outdated Website
The website did not present the properties well. Project details were hard to find, the layout was cluttered, and there was no clear path from browsing to making an enquiry. On mobile, pages loaded slowly and were difficult to use.
Weak Social Media Presence
Social media had no clear content plan and posted only now and then. Profiles looked different from the website, and the content did not show the properties or the brand story. This led to low reach, little interaction and missed chances to connect with buyers.
Our Solutions
Brand Identity & Positioning: We created a complete brand identity for 42 Estate, including the logo, color palette, typography and brand voice. A clear positioning was built around trust and quality, so buyers could tell the brand apart from other developers. We prepared brand guidelines so every design, brochure and post looks and sounds the same.
Website Design & Development: We designed a clean, mobile-friendly website with a clear structure and easy navigation. Each project got its own page with photos, floor plans, location details and a simple enquiry form. We also improved page speed so buyers could browse smoothly on any device.
Social Media Strategy: We created a structured social media plan and calendar with consistent posting and engagement creatives. Content was built around project highlights, the brand story and buyer-friendly updates. Profiles were redesigned to match the new brand and website, so buyers see one consistent identity everywhere.
Case Study
42 Estate
Brand & Website Growth
- Achieved a 200% increase in website traffic and a 120% increase in qualified enquiries within 3 months of launch.
- A new brand identity and redesigned website raised the average time spent on site by 90%.
- 80% growth in social media engagement and steady lead flow from local buyer communities.
Brand & Social Media Growth
- Followers grew by 150% after the brand refresh, with consistent posting across all platforms.
- Project pages, brand posts and social profiles now share one look and voice, which helps buyers recognize and trust 42 Estate.
Client Review
“BrandStory gave 42 Estate a brand and a website we are proud of. Our social media now looks and sounds like one company, and buyers notice it. They have been our digital marketing partner for the last 6 months.”
Services We Provided
- Branding & Positioning
- Website Design & Development
- Social Media Strategy
Branding & Positioning for Real Estate Developers
We built a comprehensive brand identity tailored to premium real estate buyers, including logo systems, modern typography, unified brand palettes, and consistent developer messaging.
Website Design & Development for Real Estate
We built an intuitive, high-performance website showcasing property developments, floor plans, high-resolution visual galleries, and quick contact channels.
Social Media Marketing That Builds Engagement
We crafted a structured social media strategy focused on storytelling, project progress, and consistent visual identity across all platforms to engage prospective home buyers.