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- Digital Marketing
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Perf. Marketing
E-mail Marketing
PPC Services
Video Marketing
Influencer Marketing- Social Media
Facebook Marketing
Instagram Marketing
Twitter Marketing
Pinterest Marketing
TikTok Marketing
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- Digital Marketing
-
Perf. Marketing
- E-mail Marketing
- PPC Services
- Video Marketing
- Influencer Marketing
- Social Media
- Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- Pinterest Marketing
- TikTok Marketing
Purvanka Case Study
In a crowded real estate market, Purvanka needed more than visibility. They needed trust. BrandStory built a data-driven PPC, social media, and email marketing strategy to raise awareness and turn interest into site visits and bookings.
- Real Estate Website
- Brand Visibility
Initial Challenges
Purvanka wanted to strengthen its digital presence and attract more buyer inquiries. Their focus was on reaching the right audience through a refined digital approach.
The campaign's objective was to improve visibility and create a more impactful presence online. The real challenge was to show the quality of its projects accurately online.
The Real Pain Points
Low Enquiries
Purvanka was lagging in bringing in leads. Key pages were not indexed, and important keywords were missing from titles and metadata, which made it hard to rank for property-related queries. Paid campaigns were also not set up to attract quality buyers.
Weak Website Structure
The website had no internal linking, an unoptimized structure, and lacked dedicated landing pages and related blogs for its projects. Navigation was not user-friendly, and bots struggled to crawl all important sections.
Social Media Presence
Social media lacked consistent posting, content strategy, and audience targeting. Profiles were not optimized, and engagement-driven campaigns were missing, leading to limited brand reach, reduced interaction, and missed opportunities.
Our Solutions
PPC Campaign: We built a structured paid campaign setup with planned keywords, clear ad groups, and negative keywords to cut wasted spend. Ads were targeted by location, budget range, and buyer intent to reach serious property seekers. We created dedicated landing pages for each project, so every click led to a page built to convert.
Technical SEO & Indexing Optimization: We implemented a clean crawl structure by fixing 404 pages and using XML sitemaps, robots.txt, and proper canonical tags. Key pages were restructured with optimized meta titles, descriptions, and schema markup to improve search engine visibility. We ensured all important pages were crawlable and submitted them for faster indexing via search console.
Website & On-Page SEO: We redesigned the website with a clear hierarchy, creating landing pages for projects, locations, and key offerings. Internal linking was strategically rebuilt to improve crawl flow and distribute page authority. We optimized headings (H1 - H3), added keyword-focused content, and improved page speed and mobile responsiveness.
Social Media Strategy: We created a structured social media plan and calendar with consistent posting, audience targeting, and engagement creatives. Campaigns were aligned with property launches and buying seasons to build brand reach and interaction.
Case Study
Purvanka
Traffic & Lead Growth
- Achieved a 300% increase in traffic and a 170% increase in qualified leads in just 3 months.
- A 150% boost in organic traffic by ranking potential keywords in the top 5 positions of Google.
- 80% growth in social media engagement and lead flow from local buyer communities.
Ranking & Search Growth
- The website is now ranking for 50+ high search volume queries like "apartments for sale near me”, etc.
- The website is featured in AI overviews, LLM searches, and featured snippets for important keywords.
Client Review
“They helped us generate more buyer enquiries within a short period. BrandStory has been our digital marketing partner for the last 6 months.”
Services We Provided
- PPC Services
- SEO Services
- Social Media Marketing
- Website Development
PPC Management for Real Estate Growth
We built structured real estate paid campaigns with planned keywords, clear ad groups, and targeted landing pages to convert high-intent buyers into scheduled visits and enquiries.
SEO Services in Dubai for Real Estate
We implemented a strong SEO foundation by resolving indexing issues, optimizing crawlability, and improving overall site architecture. Our SEO experts in Dubai focused on technical SEO and keyword-optimized landing pages.
Website Development That Enhances Performance
We restructured the website with a clean, SEO-friendly architecture, creating high-converting project pages with fast loading speeds and seamless mobile responsiveness.
Related Case Studies
42 Estate
G Square
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Social Media Marketing That Builds Engagement
We developed a structured social media strategy focused on consistent posting, audience targeting, and engagement-driven content tailored to property launches and seasonal buyer trends.