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ServicesPerformance marketing helps businesses
Tap into their target audience
Build brand recognition
Influence consumer behavior
What is Performance Marketing?
Performance marketing is all about brands experiencing optimal results in exchange for the money invested in a marketing campaign.
Through performance marketing, advertisers receive what they need most: Targeted Customer Attention.
This is in contrast to traditional and organic marketing, which can be more challenging to measure in terms of ROI. But with performance marketing, everything is trackable and attributable.
This allows marketers to see exactly which campaigns and activities drive results and which aren't worth their time and money.
See what makes Performance Marketing more preferred among today’s modern marketers
Performance marketing
Measurable results - advertisers set a specific goal
- Clicks
- Views or sales
- Pay for action
Getting people to take specific actions
Key KPI Difference
Brand Marketing
Build awareness and equity for a company or product.
Making people aware of and invested in a company or product.
Performance marketing
Based on a cost-per-action (CPA) model
Pays the affiliate only when a customer takes the desired action
More focused on generating conversions.
Effective ways to promote products and services online
Affiliate Marketing
Based on a cost-per-click (CPC) model
Paid every time a customer clicks on an ad
Create click-throughs on ads
Performance marketing
Based on a cost-per-action (CPA) model
Pays the affiliate only when a customer takes the desired action
More focused on generating conversions.
Effective advertising methods
Programmatic Marketing
Based on a cost-per-click (CPC) model
Paid every time a customer clicks on an ad
Create click-throughs on ads
5 steps to build a Performance Marketing Strategy
How will you ever hit the target if you don't know what you're shooting for?
The same goes for marketing campaigns. Performance marketing depends on campaign goals, so before launching your campaign, you need to think carefully about why you are advertising.
Diversifying your channel usage is vital in performance marketing, as it helps spread campaign exposure and reach, broadening the chances for success.
Specializing in your conversion type and targeting where you are most likely to find your target audience will result in the best return on investment.
Performance marketing is all about creating campaigns that deliver results. But before you can create a successful campaign, you need to take the time to understand your target audience.
What are their pain points? What do they desire? What will grab their attention? Once you know your target audience, you can start crafting ads and messaging that resonates with them.
After you've launched your performance marketing campaign, the real work begins.
Data starts flowing the moment your campaign is up and running, and it's up to you to optimize individual campaigns for performance.
Track analytics and metrics to see which traffic sources perform best, then adjust your ad spending accordingly.
Every marketer knows that even the most well-crafted campaigns can run into unforeseen challenges. Performance marketing is no different.
Some of the potential hazards that marketers need to be aware of include
- Brand safety
- Compliance-related issues
- Privacy regulations
- Click frauds and bot traffic
- Publisher fraud
- Placement transparency
While it can be challenging to eliminate these risks, one way to minimize them is to focus on high-quality advertising networks and platforms.
Here is how we help you measure performance marketing?
Cost Per Click (CPC)
CPCs can be a great way to measure the profitability of your promotional campaigns and determine where you should allocate your advertising dollars. By understanding how much each click costs, you can better assess whether or not a campaign is worth investing in.
LifeTime Value(LTV)
Performance marketers increasingly rely on lifetime value (LTV) to make data-driven decisions. In other words, it estimates the revenue a single customer can bring throughout their relationship with a company.
Click-Through Rate(CTR)
Clickthrough rates are a vital metric for any online ad campaign. They help you understand how efficient your ads are in generating clicks and can guide you in setting your budget.
Performance marketing is the future of online advertising.
By understanding and harnessing its power, you can ensure that your campaigns are profitable and effective. With ever-growing sophistication in performance marketing techniques, there's no better time to get on board than now.
So what are you waiting for? Start measuring and optimizing your campaigns today!
