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ServicesWipro Infrastructure Engineering
Wipro Infrastructure Engineering (WIN) is a global leader in precision-engineered hydraulic, water treatment, aerospace, additive manufacturing, and automation solutions with operations across India, Europe, the UAE, the USA, Brazil, and China. With a legacy of engineering excellence, they cater to sectors like construction, earthmoving, aerospace, and energy.
The Challenge
Though Wipro Infrastructure Engineering had a strong industrial presence, its brand identity lacked consistency, modern appeal, and emotional connection, especially in the digital space. The brand needed a refreshed identity that reflected innovation, global leadership, and engineering precision while resonating with contemporary audiences.
Our Creative Approach
Our focus was on building a powerful, cohesive brand identity. We revamped the visual language, introducing clean, structured typography, bold colors, and minimal design elements that echoed strength and precision. Every brand asset was carefully crafted to create consistency across all touchpoints, both online and offline. We created social media content around product innovation highlights, industry applications, employee and leadership spotlights.
We established a unified brand system that could scale across various verticals and geographies, including aerospace, water treatment, and hydraulics. From branded templates and visual storytelling, we created a strong foundation for Wipro Infrastructure Engineering’s next phase of brand growth.
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