Job Description for Lead Copywriter

5+ years of experience

Brandstory Dubai is seeking an experienced Lead Copywriter to craft compelling copy across all stages of our marketing and advertising initiatives. The successful candidate will have a passion for storytelling, a creative flair, and an ability to write engaging content that resonates with our target audience.


  • Develop comprehensive plans for our content marketing, including story arcs, original content, and promotional material
  • Write copy for blogs, articles, press releases, websites, brand stories, and other marketing materials
  • Work with creative teams to develop and implement creative concepts
  • Research, analyze, and evaluate market trends and consumer insights
  • Ensure consistency of style and tone across all communications
  • Edit and proofread content for accuracy, clarity, and adherence to brand standards
  • Develop and maintain a content library
  • Monitor and track performance of content to ensure effectiveness


  • Bachelor’s degree in English, Journalism, Communications, or related field
  • 5+ years of copywriting experience
  • Strong knowledge of current trends and technologies in digital marketing
  • Ability to work independently and collaboratively in a fast-paced environment
  • Excellent written and verbal communication skills
  • Ability to effectively manage multiple projects with tight deadlines
  • Familiarity with SEO principles and best practices

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