Job Description for Lead Copywriter

Brandstory Dubai is seeking an experienced Lead Copywriter to craft compelling copy across all stages of our marketing and advertising initiatives. The successful candidate will have a passion for storytelling, a creative flair, and an ability to write engaging content that resonates with our target audience.

Responsibilities:

• Develop comprehensive plans for our content marketing, including story arcs, original content, and promotional material
• Write copy for blogs, articles, press releases, websites, brand stories, and other marketing materials
• Work with creative teams to develop and implement creative concepts
• Research, analyze, and evaluate market trends and consumer insights
• Ensure consistency of style and tone across all communications
• Edit and proofread content for accuracy, clarity, and adherence to brand standards
• Develop and maintain a content library
• Monitor and track performance of content to ensure effectiveness

Requirements:

• Bachelor’s degree in English, Journalism, Communications, or related field
• 5+ years of copywriting experience
• Strong knowledge of current trends and technologies in digital marketing
• Ability to work independently and collaboratively in a fast-paced environment
• Excellent written and verbal communication skills
• Ability to effectively manage multiple projects with tight deadlines
• Familiarity with SEO principles and best practices