E-Commerce Digital Marketing for Dubai-based Business

E-Commerce

Client Details

A leading retail business in Downtown Dubai aimed to improve online presence and sales through its e-commerce website.

The Challenge

Despite having a functional website, this business was struggling with low visibility and limited traffic. The company was facing the following issues:

• Limited social media presence and engagement
• Low traffic to the website
• Limited number of leads and a low lead conversion ratio

The Solution

We collected all past data to analyze and understand the problem. We found that the website lacks technical functionality, like URL structure, and has low-quality product pages. They are not actively engaging the audience on social media (Facebook and Instagram) platforms.

• Fixed website technical issues, enhanced the product page designs, and performed on-page optimization.
• Created high-quality backlinks from niche sources and created helpful blogs to engage the audience.
• We created a Google Merchant Center listing, optimized products on the merchant center with relevant information, and ran shopping ads.
• We optimized social media accounts, created a calendar, built a robust social media content strategy with creative content, and ran ads to boost engagement.

Results

• 400% increase in website traffic in the next 3 months.
• Boosted online sales by 135% through targeted SEO, PPC, and social media campaigns.
• Improved keyword rankings, with 70+ commercial terms on the first page of Google.

Client Review

“BrandStory helped us improve our brand visibility in Dubai. Sales have significantly improved a lot in the past few months.”

Robin Minz (CEO)