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ServicesSherpa Communications
Sherpa Communications is a leading PR agency based in Dubai, offering strategic public relations, corporate communications, crisis management, and media relations services. With a reputation for delivering results-driven campaigns, Sherpa partners with brands across technology, corporate, lifestyle, and consumer sectors throughout the Middle East.
The Challenge
While Sherpa Communications was already a trusted name in the PR space, their brand identity and digital presence lacked consistency and modern appeal. With a growing roster of clients and expanding service offerings, the agency needed a refreshed visual identity and a more targeted digital marketing strategy to stay competitive and attract enterprise-level clients.
Our Creative Approach
Branding
We worked closely with the Sherpa team to revamp their brand identity, ensuring it reflected their experience, reliability, and strategic approach. Our branding efforts included:
- A refined visual system with clean, contemporary design elements
- Standardized typography, color palettes, and visual guidelines
Professional brand assets for proposals, credentials decks, and media kits
Digital Marketing
To increase their online reach and engagement, we developed a targeted digital marketing strategy tailored to the agency’s strengths and audience. Key initiatives included:
- SEO-focused content structure for website optimization
- High-performing landing pages for key service areas
- Regionally targeted campaigns to attract UAE and GCC clients
Strategy-driven content and digital positioning to boost authority
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