Digital Marketing for a Reputable Hotel Chain in Dubai

Hotel

Client Details

A well-known hotel chain with multiple properties across Downtown Dubai and Dubai Marina approached us to improve online presence, direct bookings.

The Challenge

This hotel chain faced severe competition in global booking platforms, along with higher commission rates. They were lacking online presence despite having a strong market reputation.

• Lacks direct bookings and engagement.
• Higher commission payouts to 3rd party booking platforms.
• Limited traffic to the website and lacks social media presence.

The Solution

We analyzed past data and performed a full audit of the website and business. We found some critical technical issues on the website. Customer engagement on social media was very limited.

• Fixed technical issues on the website and implemented SEO best practices.
• Planned and launched Meta Ads and Google Ads campaigns to target business and leisure travelers.
• Created local pages for each hotel property in Dubai Marina and Downtown to target city-specific traffic.
• Rolled out email marketing campaigns to inform and engage past guests to repeat their bookings.
• Created a strong social media presence with creative ads.

Results

• Increased direct bookings by 105% in just a span of 4 months.
• Boosted website traffic by 230%, with organic traffic contributing over 75% of conversions.
• Achieved ROAS of 5.2x on paid ad campaigns by optimizing audience targeting and creatives.
• First-page rankings for 40+ commercial keywords like “luxury hotel in Dubai” and “business stay Dubai”, etc.

Client Review

“The BrandStory team is truly genius, they helped us gain 5X bookings in just 4 months. They helped us dominate the market!”

Mohammad Al Abbar