Importance of design in e-commerce website user experience

December 2,2021

Written By @Brandstory

Web design is a crucial factor in any website design, especially for e-commerce websites. Ecommerce web design importance cannot be stressed enough. A successful ecommerce web design is one that offers the customers a better experience and has the potential to convert leads to sales. In the web world, user experience is dependent upon how effectively users get the information they are looking for. In e-commerce, web design must be directed towards attracting more customers and generating more sales. The key elements of the ecommerce web design process are understanding what the users want and how they feel while browsing your online store.

E-commerce web design not only involves the look and feel of a website but also the experience the user gains while shopping online.
E-commerce store design plays a vital role in customer experience.
Key aspects of Web design Services for Ecommerce
Brand Awareness

Brand awareness helps a business stay ahead of the competition. The knowledge of a brand drives the customers to begin purchasing from the online store. Every e-commerce website must have a consistent design across pages to attract customers. The website design reflects the brand image and how genuine your products are. A uniform design template helps them identify the products and establish their choice. The right colours, images, text, layout all play a role in reflecting the brand identity.

First Impression

Over 90% of ecommerce sales happen due to a good first impression. A lack-lustred and poor interface will be rejected by the online shoppers diverting them to your competitors. The website design and navigation must be in a way that grabs the user attention and creates an excellent first impression.

Speed and Convenience

The biggest advantage of online shopping over physical shopping is the speed and convenience it offers. Customers can shop from the comfort of their home but while doing so, they must get an enjoyable experience comparable to visiting a physical store. This can be achieved only by optimal website design. They must be able to browse catalogues, products, and prices easily and in an organised way. This creates a satisfying user experience for online shoppers without causing frustration.

Bounce rates

High bounce rates are a big setback for any e-commerce business. If a shopper leaves the site in the middle of the online session, poor website design could be a major cause for it. High bounce rates could be due to poor navigation features. Optimal website design informs the user what page to visit to obtain information about the right products. Guiding the user throughout the shopping journey is an integral part of web design services for ecommerce.

Conversion rates

The single metric that can determine the success of an e-commerce campaign is the conversion rate. Good conversion rates depend majorly on website interface design. User-centric design that can create a great first impression and help the users to find their product will convince them to buy as well. The look and feel of the website will initiate user action leading to conversion. For the web design to be conversion focussed, it must provide the complete product information, the right set of images, and content.

Responsive websites

A responsive e-commerce website increases the visibility of the site on mobile devices such as tablets and cell phones that have growing numbers of users. Navigation through mobile devices becomes easy and increases the following of your web pages.

Responsive e-commerce web design also improves conversion as there is no waiting time for the user to initiate action. It allows him to take a quick decision to buy after researching the products.

Search engines too favour responsive e-commerce websites because the majority of search engines are designed to work on mobile devices.

Lastly, responsive e-commerce websites significantly improve overall user experience as they get immediate responses to their queries. User frustration that can hurt conversion rates are reduced.


Another key aspect of e-commerce website design is following security measures to prevent hacking and identity theft. Customers financial information is shared on e-commerce websites while making payment. If they feel insecure or suspect that their data is prone to theft, they may not complete the transaction. Hence, the website must be secured with HTTPS and other security features.

A professionally designed and a user-friendly website can not only transform your online presence but also boost your sales and revenue.