Digital Marketing for an Education Institution in Downtown Dubai

Education Institution

Client Details

A private education institution in Downtown Dubai sought to increase student enrollment and expand its digital footprint.

The Challenge

This institution was heavily relying on referrals and had a limited online presence. Key challenges addressed were:

• Driving awareness
• Generating admission enquiries
• Building a sustainable online presence

The Solution

After a detailed analysis and audit, we found that they don't have a strong social media presence. The website is not well-designed to capture leads and has limited brand awareness.

• We optimized website UX, page structure, and content to improve engagement and lead generation.
• Implemented SEO strategy to target admission-related keywords in Dubai and lead generation.
• Launched display ads and Google search ads to help inform parents searching for admissions.
• Launched Facebook and Instagram Ads (Meta Ads) to highlight academic programs, events, and student achievements.

Results

• Achieved a 300% increase in traffic and a 170% increase in qualified leads in just 3 months.
• A 150% boost in organic traffic by ranking potential keywords in the top 5 positions of Google.
• 80% growth in social media engagement and lead flow from local parent communities.

Client Review

“They helped us boost admission queries within a short period. BrandStory has been our digital marketing partner for the last 6 months.”

Paul Walker