2020 has emblazoned itself into the history books as unforgettable, but it's not over yet.
We're set to witness the most drastic changes in digital marketing services so far, with the offline world forcing major changes onto the online world. It's time to either adapt or perish, and we're set for some serious adaptations.
Let's look at all the innovations and digital marketing trends that 2020 is set to deliver.
- Interactive Content
- Artificial Intelligence
- Messenger Apps
- Virtual Assistants
This is a refreshingly new means of engaging your customers set to boom in unprecedented ways.
Interactive content stands out against other types of content and offers high share-ability and time spent per page, while offering content users can engage and tinker with on the fly.
This can be something as simple as interactive polls and quizzes online for your social media page, to 360 degrees augmented reality and virtual reality videos that are set to advertise real estate sites for sale.
AR technology is especially powerful in the tourism, fashion, and automobile industries. We’re quickly reaching a reality where customers can model clothes and makeup without the need for physical inventory or experience virtual 3D displays of Super Bowl games all in the comfort of their homes.
Interactive content complements social media usage with ease and is a novel new way to spread brand awareness.
AI is estimated to play a critical role in the identification of emotions in more than half of all online advertisements.
Smart campaigns and bid management systems are set to improve conversions and analytics.
With serious emotion recognition systems being adopted by more agencies and facial recognition technology going to heights we've never seen before, the applications of AI in digital marketing services is going to remain as dominant as ever.
AI is set to play a bigger role than ever in online content creation, programmatic advertising, video marketing, and voice search technology in 2020.
Programmatic adverts, in particular, are set to constitute more than 85% of all digital display ads in the US before 2021.
Advertising is reaching a new age, and being able to better target audiences based on emotions and facial expressions is the start of a new era in digital marketing.
How would you like to save costs on monitoring and communicating with your online customers?
Chatbots are fantastically economical alternatives to hiring real people. They can do everything a human can, and more.
They're available 24/7, can engage with customers in natural sounding language, and learn with time. This means chatbots continuously gain information on customers and deliver a more personalized experience making it a joy for most people to engage with them.
They are informative, can help customers in their decision making, and are the perfect assistants.
The complexity of audience-chatbot interactions is ever increasing, and they can provide much more than basic customer support now.
With all the serious technology advances made so far, chatbots are becoming widely popular as a cost-effective means of informing, engaging, and handling online customer interactions.
While social media networks like Facebook are making way for newer sites like TikTok and Snapchat, messenger applications in social media are more popular than ever.
It's estimated that WhatsApp and Facebook Messenger experience billions of messages on a monthly basis.
In the next 5 years, it's estimated that messenger apps are set to become the number one marketing channel in the whole world, making an early investment before your competitors a priority.
These little apps offer short, quick bursts of activity where you can reach a massive audience with snippets of personalized texts.
With video technology perfectly complementing messenger apps, you can expect to see more interactive content boom alongside them to further increase engagement.
More than 25% of all Americans own a virtual AI assistant.
What does this mean for digital marketing trends for 2020? Well, it's projected that more than 50% of all searches in the coming years will eventually become long-tailed keywords, phrases, and sentences, rather than single-word keywords.
At the heart of it all, it's simply a fact that people prefer conversation and verbal commands over text.
Virtual assistants are changing the way searches are done, and conversational keywords are now more important than ever.
Marketers should take note of the terms people speak rather than type when deciding on their keywords in the future as verbal communication and searches are quickly gaining in popularity.