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General Questions

The aspects of digital marketing agency in Dubai are:

Increased visibility for your products

Our SEO techniques help boost online visibility by implementing on-page and off-page optimization techniques. We build content that adapts to the ever-changing algorithms of search engines. Our relevant and high-quality backlinks ensure you are on top of the visibility spectrum.

Increased ROI from digital marketing

Digital marketing is economically a more profitable option for businesses than traditional methods. Our methodologies focus on the target clientele who will need your business, include the USP of your products and services in the headers, and persistently use data analytics to gain actionable customer insights.

Improve Customer Engagement

Personized communication is the soul of digital marketing and the road to customer engagement. Our solutions encompass responding to customer queries, eliciting feedback and active social media interaction. We believe in leveraging on any medium that takes you one step closer to your audience.

Digital Marketing services mainly consists of: Website Services

This is the one stop for your customers to know about you, the biggest marketing asset for your organisation. Your website gives the first impression of your brand, products and services. Customers visit you back only if they like what they see on your websites. Websites can have articles, blogs, surveys, and ads many more customer outreach options. Web content must be crisp, catchy and engaging to strike the chord with your audience.

SEO Services

The content on your website will fetch the desired results only if it reaches your audience. Here is where the local SEO comes handy. Through optimised SEO, you can get your webpages to rank on top in the search engine results.

PPC Services

PPC or Pay Per Click marketing is a technique through which PPC experts help generate revenue through increased leads via ads. PPC ads can be display ads, search ads, video ads, shopping ads and ads on mobile.

Social Media Services

Social Media marketing involves use to expertise to decide the best social media network to attract your customers. The social media network that will work best for the company depends on the type of business and the projected audience.

Video Services

It is estimated that over 80% of digital traffic is going to be through videos in the coming years. Video marketing is suited to the short attention span of the audience who wish to get the message quickly and clearly. Video marketing has great scope for creating engaging content tailor made to the viewer.

Search Engine

Search engines platforms such as Google, Yahoo and Bing searches for information on the world wide web depending on the characters typed by the user

Social Media

Social media platforms help companies to reach to their customers before the customers even begin their research. Some of the popular social media platforms are Facebook, LinkedIN, Instagram, Twitter and Snapchat.

Video Platform

Video platforms are ideas in motion that have a greater impact on the viewer. They can be made exciting, fun or serious depending on the viewers’ sensibility. Some of the commonly visited video platforms are Youtube, Dailymotion and Vimeo.

Email platform

The average internet user checks the email atleast once a day. This gives marketers an opportunity to send regular updates about their products and give them an opportunity to sign up for newsletters.

The most common digital marketing tools used are:

Social Media Tools

Social media platforms like Facebook has over 2 billion users, Twitter has over 300 million users and Instagram has over 700 million users. With such a huge population of internet users on social media, it has become one of the primary channels of marketing that companies can leverage upon.

Content Creation Tools

There are plenty of avenues in content creation through which the message of the business can resonate with the audience. Articles, infographics, videos, blogs and so on are a few tools that can create unique, polished content for your website or other platforms.

Data Analytics Tools

There are several analytical tools in digital marketing that can track data on content performance, customer response on websites, and social media platforms. This valuable data can fine tune your marketing process and increase revenue through conversions.

Essential skills digital marketing experts need to possess are:

Knowledge of Social Media Advertising

A digital marketing executive must have good knowledge of social media platforms such as Facebook or other platforms used regularly by a customer. They must perform analytics and collect insights and creative innovative campaigns to secure a dominant position in the social media landscape.

Expert in Marketing channels

Key social media skills include expertise in using the various marketing channels such as SEO, SMM, email marketing, content marketing to name a few. The strategy here must be to focus only on those channels that align well with the company dynamics.

Analytical and Creative Skills

For digital marketing strategies to succeed, a marriage of Art and Science in required. Along with analytical capabilities needed to come up with specific strategies, creative skills contribute to beautiful and artistically designed campaigns.

The benefits of digital marketing to the business in Dubai or any other branch include:

• Businesses gain the ability to interact with prospects and gain useful insights into what they are really looking for.

• Digital marketing methods help the products and services of a business to reach the global marketplace.

• Due to the wider reach, digital marketing methods bring in more leads and better ROI than traditional marketing methods.

• Constant customer engagement is the main force behind digital marketing. This helps in building personal relationships with customers and brand loyalty.

Most Powerful Marketing Form

Digital marketing is the most powerful form of marketing. Due to its accessibility and coverage, it can cater to eclectic audiences online or via mobile gadgets from all over the globe.

Quick adaptation and improvements to strategy

In traditional marketing methods, businesses will need to wait for the process to complete before gauging its success or failure. But digital marketing campaigns are more in the moment. Campaign strategies can be tweaked and adapted quickly on-the-go to improve results.

Measurable Form of Marketing

All forms of digital marketing give immediate results that be easily measured for success rate. They remove the guess work that goes into determining if a tactic is actually working or not. The real time metric contributes to improving future campaigns for greater success.

Target Ideal Buyers Online

With digital marketing, specifically SEO, marketers can ensure that the messages are viewed by the intended audience. The targeting capabilities of digital marketing are far greater than those offered by traditional methods.

Content Marketing

Promote your business through high quality content and boost organic traffic to your website.

ContentSearch Marketing

Use SEO techniques to get your web page to rank on top in the Search Engine Result Pages. Increase your online presence by a significant percentage and stay ahead of your competitors.

ContentSocial Media Marketing

Develop customised social media pages to get the attention of your niche audience and stay relevant through valuable and updated social media content.

ContentEmail Marketing

Design smart personalised email campaigns to gain the attention of the customers. Enhanced user experience and segmentation will lead to increase in revenue per campaign.

ContentPPC Marketing

Leverage on Pay Per Click advertising to promote your brands on various digital platforms. Use catchy headlines to generate curiosity and leads.

Digital marketing is very effective in promoting the products and services of businesses online. In today’s digital world, where over 90% of people turn to the internet for their needs, email marketing, social media marketing, content marketing are the buzzwords and rightly so. The methods are fast, cost-effective and flexible than conventional marketing.

Through digital marketing, businesses can reach millions of consumers globally. The marketing campaigns can be tailor made to the users by collecting consumer data through analytics.

Digital marketing is highly cost effective for the following reasons:

Re-target Ads

Once audience’s online behaviour is known, re-targeting will send out ads to people who would like to do business with you. These ads add value to your products and bring in more conversions.

Connect and Convert through Social Selling

Over 62% of digital marketers claim to have closed deals through social selling. Visually engaging content must be put out on social media to establish meaningful connections with the viewers and convert them into potential customers.

Track, Adjust Campaigns

Web development refers to all the activities associated with the development of a website to be hosted on the internet. The process of web development includes web page design, content development, client and server side scripting and managing network and security configurations. The front-end portion of the web development is what the user sees, interacts with and how a web page looks. The back end portion involves the portion that actually makes the website responsive. Websites can be static HTML sites or dynamic database driven website.

There are several tools available for web development but the most popular ones are:

Sublime Text

This is a top class code editor that has a very efficient user interface to work with. IT offers simultaneous editing capabilities and quick navigation features.

Chrome Tools

Google has built in Chrome developer tools through which you can edit your HTML or CSS code in real-time and debug your Javascript. Developers can access their application in depth.

jQuery

jQuery is a small but fast cross-platform JavaScript library that simplifies the front-end process by supporting animations, plugins, and navigation.

Angular.Js

This is an open-source web application framework by Google that can extend HTML syntax to make it more readable.

Web development services can help your business to foster communication between your existing and potential clients, sell your service or product, increase popularity of your brand, and generate sales leads.

People need to be aware of your company’s existence, your voice must be heard and your brand recognized. Developing and maintaining a website is the way to achieve this. You can get access to millions of people throughout the world.

Website development is a window to your offerings, the relevance of your business, and what are your USP’s. This information must be presented through high quality content and images will have a great influence on customers.

Once an idea is formed, website creation involves bringing the ideas to reality and finding the right audience for them. A website is created with the following steps:

Choose the Platform

The first step for creating a website is to choose the platform the website is going to be hosted upon. Developers take the help of content management systems or CMS to create a website from scratch. An user friendly CMS with the required functionality will be chosen to work on the desired platform.

Select Domain Name

The next step is choosing the name for your website which is its domain name. If the desired name is unavailable, you must choose a different name. The domain name must represent your brand.

Pick a Theme

Choosing a theme is the fastest way to begin building a website. The theme will be a customizable template that can be personalized to the aesthetics of each organisation.

Customize

After the theme is installed, it can be customized with fonts, images, graphics, reflective of your brand.

Create Content

The final but most important step is creating high-quality content that resonates with your audience.

There is no one rule for the number of pages a website must have and it depends on the business and the message it wants to convey to its customers. Statistics say that companies with 50-100 pages on their website generate almost 50% more traffic than those with less pages. Although more pages in your website brings in more traffic, the site must have quality content to attract the best audience. For a small business, 51-100 pages in a website is a good number to begin with. The website must have more landing pages to fetch more conversions.

The basic principles to achieve an optimal website design are as follows:

Simplicity

Too many elements on a webpage may distract the reader from the main purpose of a website. Simplicity in design and navigation always makes the website more effective.

Consistency

The design elements of the items on a website must be uniform and consistent. Fonts, headings, button styles and sizes must all be similar throughout. This is an indicator of a professional and well-designed website.

Readability

The text is the primary part of website design and it must be easy to read and comprehend for the visitors. Fonts must be neither too big nor too small and be of appropriate style and colour. The typeface combinations of headlines, body and buttons must be proper.

Web technologies that every developer must be familiar with are:

Browsers

Browsers show the information to the viewer in a format they can understand. The commonly used browsers are Safari, Google Chrome, Firefox, Mozilla and Internet Explorer.

HTML

HTML is a markup language that provides the basic structure for the website to the browsers.

CSS

CSS or Cascading style sheets lets programmers choose fonts, colours, animations on the web to make it look good.

Programming Languages

Through programming languages, developers convey to the computers and tell them what to do. Commonly used programming languages are Java, Javascript, Python, Ruby, PHP and Ruby.

SEO can significantly increase traffic to your website in the following ways:

Keywords

A primary aspect of SEO is to include keywords in header tags, title, meta description and the body. These keywords are indicative of what the content is about, and the webpage is displayed when the user searches for the keyword.

Content

Along with keywords the content must be fresh, comprehensive, relevant and of high quality. Content length must be substantial but not very verbose. Quality must supersede quantity, and must have internal links to guide the reader.

Outreach methods

Website traffic also depends on various other outreach methods such as number of domain names that link back to your webpage, number of site owners referencing your web content and so on. Another outreach method is guest blogging. In a blog you provide for another website, you can add links to your own articles.

When Google visits any website for tracking the information through Google Spider Crawler, it is called Crawling.

In SEO, crawling implies following links and sifting through your website. When Google Crawler visits your website, it also follows links to other pages from there.

To improve chances of crawling, plenty of backlinks must be included in your website. More the backlinks, more reputed your site is in the eyes of Google. After crawling is finished, the resulting webpages go back into Google’s index.

The two main types of SEO are On-page SEO and Off-Page SEO.

On-Page SEO

On-Page SEO techniques are those that deal with making the page friendlier to users and search engines.

Search engines look at pages in its entirety while ranking is based only on page level. Each page must be optimized to get the best results from On-page SEO.

On-Page SEO guidelines are optimizing page titles, H1 tags, headings, images, and page formatting.

Off-Page SEO

Off-Page SEO involves ads and promotion. While On-Page involves only website content and infrastructure, Off-Page SEO techniques include promotion of your web site on all digital platforms.

Follow the suggestions below to use Search Engine Optimization (SEO) and see your website rank high in Google search:

Quality Content

The primary driver of search engine rankings of your website is high quality content. Fine-tuned content that is created specifically for the target audience is the one that increases website traffic and improves brand authority.

Regular updates

SEO does not stop with merely publishing content. The content must be regularly updated to stay relevant and significant in the market.

Metadata

Metadata is a key SEO component of every page of a website and it must contain the appropriate content that search engines can understand. Title metadata at the top is where the titles for the pages will be displayed. This will be the headline within the search engine results.

Description metadata is the text with description of the content in the webpage that woos the reader to open the page. A good description metadata is one that has 2 sentences.

Keywords metadata must contain relevant keywords depicting what the article is about. It typically contains 3 to 7 phrases

Generally SEO shows its impact on marketing in about 4 to 6 months but there are several factors that influence the success of the SEO strategy such as how long has it been since it was adopted, the quality of existing content, link profiles and so on. Given below is the rough timeline for SEO to take effect:

The first month will involve research, discovery, developing keyword strategy, website audit, and similar tasks.

The second month is when the real technical SEO work begins where modifications to the website are made depending on the audit results.

Focus on content creation, articles, blogs, whitepapers and so on will be a part of the third month schedule. There will be marked improvement in ranks by end of this month itself.

Content creation and optimization will continue in the 4th month leading to more traffic and lead generation.

Social media management comes into play in the 5th month to diversify your presence and bring it direct traffic to your webpage. Natural link profiles can be built at this time and leads will also grow.

In the 6th month, your traffic may have likely reached over 5000 visitors in a month. At this point, the focus must be more on content creation and promotion and creative decisions.

Long tail keywords are a great tactic for successful SEO. They are those keywords or phrases that are longer and more specific than most common keywords searched for. Long tail keywords may fetch less traffic but lead to more conversions. They slowly bring traffic as they are found by new audiences.

To get the best results from long tail keywords, enough research of the company and product must have been done. Long tail keywords typically focus on niche market targeting a specific audience.

It’s easier to get ranks for long tail keywords than regular keywords because lesser websites compete for higher ranks in Google result pages.

Organic SEO means high quality, relevant content which in turn means more clicks. When users find the content that answers their questions or solves their problems, they begin to trust the source and the company. If keywords are in tandem with user intent, its more likely that they get your site, stay longer and even return.

In organic search, users are intentionally looking for information on the internet. They will end up being the long term and loyal customers. Organic search can be optimized by organic SEO which explains its key role in digital marketing strategy to provide steady results.

Social media is powerful tool through which content can be shared with people all over the world in just seconds. Awareness about your brand is increased and global customers sit up and take notice of your offerings.

Statistically, the social media platforms have proven to be very effective:

• There were over 2 billion users on Facebook in the year 2019

• There were over 500 million users on LinkedIn in the year 2019

• There were over 1 billion users on Instagram in the year 2019

• There were over 300 million users on Twitter in the year 2019

Youtube, Snapchat and Pinterest users have all crossed a billion as well.

These figures are a testament to the effectiveness of social media’s reach.

Businesses can leverage on the popularity of social media by using the various platforms to reach out to their audiences.

There are several social media channels to explore and each has a significant role in connecting with and converting potential customers. They are:

Social Networking: Twitter, Facebook, LinkedIn

These mediums encourage visitors to share data and interact online to establish long-term productive relationships. There are also paid ways to optimise marketing campaigns on these channels.

Sharing Media: Snapchat, Instagram, YouTube

These platforms provide opportunity for users to share posts, videos, and other media online. Individuals and brands get a place to share relevant media to target interested audiences and convince them.

Forums for Discussion: Quora, Reddit, Digg

These forums set the perfect stage for open ended discussions on any topic, information, reviews, news and opinions. Professionals, experts and common public can participate in these forums.

Content Curation: Pinterest

You can use these channels for creative campaigns of trending and relevant topics. They channelize brand identity, intrigue and inform the audience.

The top social media channels for digital marketing are Facebook, Twitter, Instagram, YouTube and LinkedIn, the right social media channel for your business must be identified based on the following factors:

• What are the goals the business wishes to achieve from social media marketing?

• Is the business trying to mainly generate leads or promote brand awareness?

• Is the business is trying to create mainly blog based content, image-based content, blog posts or videos.

• What social media channels are the competitors using?

Overall, the social media channel you choose for your business depends on your business nature and your audience profile.

The following are the typical duties of social media marketers:

• Create customized social media campaigns aligning with the business goals

• Create campaign strategy including budget plan, content curation and implementation ideas.

• Ensure coherence in social media messages by consulting with all team members of the relevant departments such as advertising, brand management and product.

• Offer guidance and training on social media best practices to all the other social media team members.

• Perform regular research on changing customer preferences, and monitor visits and feedback.

• Prepare reports on future social media campaign strategies.

• Consistently devise strategies on ways to grow social media presence of the business and conquer new platforms.

Create personalised experiences

Break away from the traditional norm of only trying to sell to your customers and make their experience more personal. Implement messaging and chatbots to interact on one-one basis.

Create High Quality Content

Content marketing is the heart of digital marketing and is going to remain that way for long. High-quality, interesting, SEO optimised content with images and videos will attract the audience organically.

Maintain Constant Interaction

You as a business need to show your customers that you care about them. This is possible in social media by asking questions, gathering opinions, sharing information, liking and sharing posts, and asking them to do the same.

There are several social media tools for marketers but some of the most popular tools used by new social media marketers are:

Buffer

Through Buffer, you can share content across several accounts all from a single dashboard. It has a simple interface and analytics features.

Social Clout

Social Clout is a social media analytics tool which can track audience engagement and social media ROI. It measures what audience demographic offers the best rates of conversions.

Feedly

If you add the RSS feeds of the top content, Feedly will organize the entire content topic wise. This tool also keeps up to date with market trends, and current events that can guide your social media campaigns.

Interacting and reaching out to customers is more important to small businesses than their bigger counterparts. By using the social media platform, small businesses can slowly strengthen their brand awareness, increase customer base by connecting with new ones.

Small business owners need to actively post and update on social media channels to get the desired results. Small businesses have the advantage from social media marketing because SMM success depends on the level of customer engagement and not only on the number of followers of the business page. Since small businesses are more community focussed, social media is an ideal platform for them to focus on for their marketing needs.

Pay-Per-click is a digital advertising model in which the advertiser pays the publisher when his ad gets clicked. PPC ads normally feature in top search engines. There are various types pf PPC ads but the most common one is the paid search ad. These ads appear when users are performing commercial searches on Google. The other type of PPC ads are display advertising or banner ads. In pay-per-click advertising, businesses are charged for the ads only if the user clicks on it and hence the name “pay-per-click”. The decision of what ad is displayed is taken by the complex algorithms of the search engines.

Whether you are considering running ads in Google Ads or Bing Ads, PPC advertising is very effective and has compelling advantages such as: Provides quick set up and start-up of the campaign Results of the PPC ad campaign are measurable ad can be tracked. PPC ads work very well with other digital marketing channels as well. They provide a wealth of data to work with for future marketing strategies PPC ads have only had a positive impact on businesses. Without PPC ads, digital marketing remains incomplete and you lose out on precious traffic and revenue

The benefits of Pay-per-click campaigns are:

Diverts traffic to your website

If your PPC ad appears on the first page of the search engine results page, people will know you exist and will wish to know about your product and services by visiting your webpage.

Increases Sales

Online shoppers first research a product before they buy. If they see your PPC ad and are impressed with it, they are more likely to make the purchase.

Control Costs

Compared to other marketing techniques, PPC campaigns lets you pay depending on the ad’s outreach. You can always discontinue ads that are not performing.

Analyse Ads in real time

PPC ads allow you to analyse performance of the ads in real time through the click rate. With these metrics, you can tweak your ad and keywords and uplift your overall ad strategy

How to optimize a pay-per-click campaign?

It may appear simple but PPC ad campaigns require proper planning, strategizing, and regular monitoring. The following methods can optimize an underperforming as campaign:

Improve Quality Score

Quality score denotes the quality of keywords, landing pages and ads. If all these are relevant, users will enjoy a better search experience which will improve the click through rate.

Use only relevant keywords in ads

It is vital that the PPC ads only contain keywords that are relevant to the search terms used by the visitor.

Analyse Competitors

Identify your competitors, their strengths and weaknesses. This information can let you upgrade your PPC campaign and increase conversions.

PPC or Pay-per-click advertising is an advertising form where a set budget is allocated for running your ads on a given platform like Google. Payment is made depending on the number of clicks received. PPC works mainly through Google Ads. When someone clicks on your ads in Google, you must pay the CPC amount or the cost per click to Google. Google runs your ads until your funds last. Search ads are the most common forms of PPC ads. These ads are posted near the Google search results so that they immediately catch the eye of the user. You have to get your ad copy ready, select keywords and pay to set up a Search Ad campaign.

Pay-per-click ad campaigns are very important for a business because:

Cost effective

Since business only pay for the clicked ads, the spends are measurable and trackable. This helps to plan and stay within a budget for PPC ad campaigns.

Quickest way to target customers

The golden rule of digital marketing is to gain targeted traffic. Unlike SEO, PPC get this in quickly. You can choose what keywords you want to put in your ads and they will attract your target audience.

Best way to find if your product sells

run a PPC campaign on Google Adwords, get the targeted visitors in a jiffy and measure the results. This metric will tell you if your product is worthy of sale in the market.

The key difference between SEO and PPC is that the traffic coming in through SEO is organic and free while that from PPC is paid for, on the basis of cost per click.

With SEO, you can get the position in the first page only through search engine optimization. With PPC, you can get position in the first results page by paying more cost per click.

SEO works best to get traffic by hiring an SEO expert. But PPC depends on several other factors to work such as popularity of keywords, advertisers who use the keyword, and so on.

Overall SEO may get more traffic than PPC because if the keywords on your website have higher ranks, you will automatically get in traffic to your website without paying for those keywords.